📚 Developer Resources

RocketCheckout Documentation

Everything you need to integrate, monitor, and optimize your eCommerce store with RocketCheckout's comprehensive analytics and audit platform.

Documentation

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Getting Started

Welcome to RocketCheckout! Our platform helps you monitor, audit, and optimize your eCommerce store's performance across multiple metrics including speed, SEO, security, and conversion rates.

Quick Setup

1 Create your account and add your first store
2 Choose a subscription plan (Starter, Pro, or Enterprise)
3 Connect your platform integrations (optional)
4 Run your first comprehensive audit
5 Monitor performance and implement recommendations

What's Included

Performance monitoring & Core Web Vitals
SEO analysis & keyword tracking
Security alerts & SSL monitoring
Conversion funnel analysis
Platform integrations & data sync

Subscription Plans

Choose the right plan for your store's needs. All plans include comprehensive audits, performance monitoring, and security alerts.

Starter

$249/month

Or $2,390/year (Save 20%)

1 store monitoring
Monthly comprehensive audits
Performance & SEO monitoring
Security alerts
Email support

Best for small stores

Pro

$399/month

Or $3,830/year (Save 20%)

Up to 5 stores
Weekly audits
Platform integrations
Advanced analytics & reporting
Priority support

Best for growing businesses

Enterprise

$1,299/month

Or $12,470/year (Save 20%)

Unlimited stores
Daily audits
All platform integrations
Custom reporting & API access
Dedicated account manager
24/7 phone & chat support

Best for large enterprises

💡 Pro Tip: All plans include a 14-day free trial. You can upgrade, downgrade, or cancel anytime. Annual billing saves 20% on all plans.

Store Management

Manage multiple eCommerce stores from a single dashboard. Monitor health scores, track performance metrics, and manage subscriptions.

Adding a New Store

Navigate to Dashboard → My Stores
Click "Add New Store" button
Fill in store details:
- Store Name: Your store's display name
- Store URL: Your full store URL (e.g., https://yourstore.com)
- Platform: Select your eCommerce platform (Shopify, WooCommerce, etc.)
- Industry: Your store's primary industry (optional)
- Monthly Revenue: Approximate monthly revenue (for optimization recommendations)
Save and choose a subscription plan

Understanding Health Scores

Health Score Breakdown

80-100%: Excellent - Store is optimized
60-79%: Good - Minor improvements needed
40-59%: Fair - Several issues to address
0-39%: Poor - Critical issues require attention

Score Components

• Performance: Page speed & Core Web Vitals
• SEO: Search optimization & meta data
• Security: SSL, vulnerabilities & headers
• Accessibility: ADA compliance & usability
• Conversion: Checkout flow & UX

Subscription Management

Managing Plans

• Upgrade/Downgrade: Change plans anytime from store settings
• Billing Cycle: Switch between monthly/yearly billing
• PayPal Integration: Secure payments through PayPal
• Pause/Cancel: Pause or cancel subscriptions as needed

Subscription Features

• Free Trial: 14-day trial for all new subscriptions
• Prorated Billing: Automatic proration for plan changes
• Auto-renewal: Subscriptions auto-renew unless cancelled
• Grace Period: 3-day grace period for failed payments

Platform Integrations

This section will contain platform integration details...

Audits & Analytics

Comprehensive audits and analytics to monitor your store's performance across multiple dimensions and identify optimization opportunities.

Available Audit Types

Performance

• Core Web Vitals (LCP, FID, CLS)
• Page load times & speed metrics
• Time to Interactive (TTI)
• First Contentful Paint (FCP)
• Total Blocking Time (TBT)
• Mobile & Desktop testing
• Speed optimization recommendations

SEO

• Meta titles & descriptions analysis
• Heading structure (H1-H6) optimization
• Schema markup implementation
• Internal linking structure
• Image alt text optimization
• Mobile-first indexing readiness
• Keyword optimization suggestions

Security

• SSL certificate validation & expiry
• Security headers implementation
• Vulnerability scanning
• Plugin/extension security checks
• HTTPS implementation verification
• Data breach monitoring
• Security best practices audit

Accessibility

• WCAG 2.1 AA compliance testing
• Alt text for images & media
• Keyboard navigation functionality
• Color contrast ratio analysis
• Screen reader compatibility
• Focus management & tab order
• ARIA labels & semantic markup

Conversion

• Checkout flow analysis & optimization
• Cart abandonment tracking
• User experience (UX) evaluation
• Trust signals & social proof
• Payment options & gateway testing
• Form optimization & error handling
• Call-to-action effectiveness

Comprehensive

• All audit types combined in one report
• Cross-metric analysis & correlations
• Priority-ranked recommendations
• ROI impact assessment
• Executive summary with key insights
• Detailed technical findings
• Action plan with timelines

Analytics Dashboard

Core Metrics

• Visitors: Total, unique, new vs. returning visitors
• Page Views: Total views and pages per session
• Bounce Rate: Single-page session percentage
• Session Duration: Average time spent on site
• Conversion Rate: Visitor to customer conversion
• Average Order Value: Revenue per transaction

Advanced Analytics

• Traffic Sources: Organic, direct, social, paid traffic
• Conversion Funnels: Step-by-step user journey
• Drop-off Analysis: Where users leave your site
• Page Performance: Individual page effectiveness
• Device Analytics: Mobile vs desktop performance
• Geographic Data: Performance by location

Platform-Specific Analytics

When platform integrations are connected, additional eCommerce metrics become available:

Order Analytics

• Total orders by status (completed, pending, cancelled)
• Revenue breakdown (gross, net, taxes, refunds)
• Average order value trends over time
• Payment method performance analysis
• Shipping method effectiveness
• Peak ordering times and patterns

Product Analytics

• Top-selling products and categories
• Inventory levels and turnover rates
• Product page performance metrics
• Stock alerts and low inventory warnings
• Product recommendation effectiveness
• Seasonal trends and demand patterns

Customer Analytics

• Customer lifetime value calculations
• New vs. returning customer analysis
• Customer demographics and segments
• Purchase behavior and patterns
• Customer support ticket metrics
• Retention and churn analysis

Audit Scheduling & Frequency

Starter Plan

Monthly Audits

Comprehensive audit once per month with email alerts for critical issues

Pro Plan

Weekly Audits

Weekly comprehensive audits with real-time monitoring and priority support

Enterprise Plan

Daily Audits

Daily monitoring with instant alerts, custom scheduling, and dedicated support

How to Request an Audit

Navigate to Dashboard → My Stores
Select the store you want to audit
Click "New Audit" button
Choose your audit type (Performance, SEO, Security, etc.)
Select pages to audit (Homepage, Product pages, Checkout)
Set priority level (Normal, High, Urgent)
Click "Start Audit" - results typically available in 5-15 minutes

API & Integrations

Information about current and planned integration capabilities for RocketCheckout.

Current Integration Options

Platform Connections

Connect your eCommerce platform to automatically sync data:

• Shopify: Private app integration
• WooCommerce: REST API connection
• BigCommerce: API account setup
• Magento: Admin token integration
• Square: Application ID connection
• PrestaShop: Webservice key integration

Data Export Options

Export your audit and analytics data:

• PDF Reports: Comprehensive audit reports
• CSV Exports: Analytics data and metrics
• Excel Reports: Detailed performance data
• Email Reports: Automated report delivery
• Dashboard Sharing: Read-only access links

API Development Roadmap

We're actively developing a comprehensive REST API that will provide programmatic access to all RocketCheckout features. Here's what's planned:

Planned API Features

• Store management and configuration
• Audit triggering and results retrieval
• Analytics data access and export
• Performance metrics and trends
• Integration management
• Webhook notifications

Target Availability

• Beta API: Q2 2026 (Pro/Enterprise plans)
• Public API: Q3 2026 (All plans)
• SDKs: Q4 2026 (JavaScript, Python, PHP)
• Webhooks: Q4 2026

Get Early Access

Interested in early access to our API? Join our developer preview program:

Request API Early Access

Need Custom Integration?

While we work on our public API, we can help Enterprise customers with custom integration solutions.

Discuss Custom Integration View Platform Guides

Troubleshooting

Common Issues

Subscription and billing issues

PayPal subscription not activating:

Check your PayPal account for any payment issues
Verify your PayPal account is fully verified
Wait 5-10 minutes for PayPal webhook processing
Contact support if issue persists after 1 hour

Unable to change subscription plan:

Ensure current subscription is active
Check for any pending payment issues
Plan changes take effect at next billing cycle
Use "Manage Subscription" button in store settings

Billing cycle issues (monthly/yearly):

Annual subscriptions are paid upfront with 20% discount
Monthly to yearly changes require new subscription
Prorated refunds available for plan downgrades
Grace period of 3 days for failed payments

Platform integration connection problems

Shopify connection failing:

Verify private app has correct permissions (orders, products, customers read access)
Check that shop domain includes .myshopify.com
Ensure access token is copied correctly (no extra spaces)
Private app must be active in Shopify admin
Test connection using "Test Connection" button before saving

WooCommerce API errors:

Verify WordPress REST API is enabled
Check consumer key starts with 'ck_' and secret with 'cs_'
Ensure WooCommerce is active and up to date
Test API credentials in WooCommerce → Settings → Advanced → REST API
Verify SSL is properly configured on your WordPress site

BigCommerce integration issues:

Ensure API account has read-only permissions for orders and products
Verify store hash is correct (found in your BigCommerce URL)
Check that client ID and access token are correctly copied
API account must be active in BigCommerce control panel

Data sync issues:

Check integration status in Dashboard → Integrations
Verify sync frequency settings (hourly, daily, weekly)
Look for error messages in integration health panel
Try manual sync to test connection
Check if rate limits are being exceeded

Audit and performance scanning issues

Audit stuck in "processing" status:

Audits typically take 5-15 minutes to complete
Check if your store URL is accessible publicly
Ensure no password protection or maintenance mode is active
Verify your store isn't blocking our audit servers
Contact support if audit exceeds 30 minutes

Low performance scores:

Review detailed recommendations in audit report
Focus on Core Web Vitals improvements first (LCP, FID, CLS)
Check for large images, unoptimized code, or slow hosting
Consider implementing recommended caching solutions
Run mobile and desktop tests separately for specific insights

Security alerts and SSL issues:

Verify SSL certificate is properly installed and valid
Check for mixed content (HTTP resources on HTTPS pages)
Update plugins/extensions to latest versions
Review security headers recommendations in audit report
Ensure your hosting provider supports modern security protocols

SEO audit issues:

Ensure meta titles and descriptions are properly set
Check that your sitemap.xml is accessible and valid
Verify robots.txt isn't blocking important pages
Review heading structure (H1, H2, H3) on key pages
Add structured data markup for better search visibility

Analytics and data tracking problems

Missing or incomplete analytics data:

Ensure platform integration is connected and active
Check if sufficient time has passed for data collection (24-48 hours)
Verify store has actual traffic and transactions
Review integration sync status and error logs
Check data quality score in integration health panel

Conversion tracking issues:

Test checkout process to ensure completion tracking
Check for JavaScript errors preventing tracking
Verify payment gateway integration is working properly
Ensure thank you/confirmation pages are accessible
Review conversion funnel data for drop-off points

Traffic source attribution problems:

Verify UTM parameters are properly implemented
Check that referrer data is being captured correctly
Review traffic source categorization rules
Ensure social media and email campaign tracking is set up

Dashboard and interface issues

Dashboard not loading or displaying errors:

Clear browser cache and cookies
Try accessing in incognito/private browsing mode
Disable browser extensions temporarily
Check browser console for JavaScript errors
Ensure you're using a supported browser (Chrome, Firefox, Safari, Edge)

Store data not appearing:

Verify store is added correctly with valid URL
Check if active subscription exists for the store
Ensure sufficient time has passed for initial data collection
Try refreshing the page or logging out and back in
Check store status indicators for any issues

Health scores not updating:

Health scores update after each completed audit
Check if recent audits have been completed successfully
Verify audit frequency matches your subscription plan
Manual refresh may be needed after major site changes

Performance Optimization Tips

Quick Wins

• Optimize Images: Compress and resize images, use WebP format when possible
• Enable Caching: Browser and server-side caching for faster repeat visits
• Minify Code: CSS, JavaScript, and HTML minification to reduce file sizes
• CDN Setup: Use Content Delivery Network for faster global loading
• Remove Unused Plugins: Deactivate unnecessary extensions and widgets
• Database Cleanup: Remove spam, revisions, and unused data regularly