Cookie Policy
Effective Date: January 10, 2026
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow websites to remember your preferences, understand how you use the site, and deliver relevant content. Similar technologies include local storage, session storage, and pixel tags.
How RocketCheckout Uses Cookies
We use cookies on rocketcheckout.com (our marketing website) and within the merchant dashboard. We categorize them as follows:
Essential Cookies
These are strictly necessary for the platform to function. They cannot be disabled without breaking core functionality.
- Authentication session tokens (merchant login)
- Security CSRF protection tokens
- Load balancer session affinity
- User preference storage (theme, language)
Analytics Cookies
Help us understand how visitors interact with our website so we can improve it. These cookies collect aggregated, anonymized data.
- Google Analytics 4 (page views, session duration, traffic sources)
- Internal analytics for product improvement
Marketing & Attribution Cookies
Used to measure the effectiveness of our advertising campaigns and track conversions from ads.
- Meta Pixel (conversion tracking for our own ad campaigns)
- Google Ads conversion tracking
- Attribution and referral tracking
| Type | Purpose | Consent Required | Retention |
|---|---|---|---|
| Essential | Authentication, security, preferences | No | Session / up to 30 days |
| Analytics | Usage analysis, product improvement | Yes | Up to 13 months (GA4 default) |
| Marketing | Ad attribution, conversion tracking | Yes | Up to 90 days (platform dependent) |
Consent
In compliance with GDPR, ePrivacy Directive, and similar regulations, we request your consent before setting non-essential cookies. When you first visit our website, you will see a cookie consent banner where you can:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences by category
You can update your preferences at any time by clicking the cookie settings link in our website footer.
Merchant Responsibility
If you are a merchant using RocketCheckout's SDK on your storefront, you are responsible for implementing a compliant cookie consent mechanism for your customers. RocketCheckout's tracking SDK sets cookies and similar storage on your storefront; consent must be obtained from your end-users before our SDK is initialized or before cookies are set.
This obligation applies regardless of your jurisdiction but is especially critical for merchants serving EEA, UK, and California users. We recommend using a consent management platform (CMP) that integrates with our SDK. Contact us for guidance.
Third-Party Cookies
Some cookies on our site are set by third-party services. These third parties have their own privacy policies and cookie practices which we do not control.
| Provider | Cookie(s) | Purpose | Retention |
|---|---|---|---|
| Google Analytics 4 | _ga, _ga_* | Traffic analysis, session tracking | Up to 13 months |
| Meta Pixel | _fbp, _fbc | Ad conversion tracking, audience matching | Up to 90 days |
Managing Cookies
In addition to our consent banner, you can manage cookies directly through your browser settings:
- Chrome: Settings → Privacy and security → Cookies
- Firefox: Options → Privacy & Security → Cookies
- Safari: Preferences → Privacy → Cookies
- Edge: Settings → Privacy → Cookies
Note: Disabling essential cookies will prevent you from logging into the merchant dashboard.
Changes to This Policy
We may update this Cookie Policy when we add or change cookies used on our platform. Material changes will be reflected in the "Effective Date" above. We encourage periodic review.
Contact
For questions about our cookie practices: privacy@rocketcheckout.com
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